Accounts: The UPS Store, Serta, PGA TOUR, Cat's Pride, OhioHealth, Buffets Ran and optimized display and video campaigns across the web and social media outlets. Researched online behaviors of clients' target audiences to effectively reach their consumers online. Analyzed campaign performance, compiling results and learnings in decks for the client. Provided insight for planning utilizing resources such as comScore, Nielsen, Kantar Media, and eMarketer. Assisted with media planning and research for new business pitches. Coordinated and attended meetings with external vendors to learn of media opportunities.
Worked as a member of the global marketing and communications team to support the promotion of the Sandvik brand internally and externally. Created and managed marketing materials from concept development to final implementation based on corporate and product account strategy. Ensured all materials followed the look and feel of the Sandvik brand. Coordinated with overseas agencies for digital material development and graphic design. Designed presentations, marketing materials, and supporting images using various Adobe software. Provided support to sales team on presentations and technical inquiries.
Worked as a Brand Representative and Impact Team Member across three A&F Co. brands (Hollister Co., Abercrombie & Fitch, and abercrombie). Performed weekly sales floor updates for new clothing and promotional markdowns. Provided friendly customer service to support the company's desired brand image. Managed the stockroom during lead stock's vacation times.
Researched marketing and sponsorship opportunities at national healthcare and IT conferences. Worked with the Project Coordinator to get approval for selected marketing opportunities. Contacted organizations holding the conferences for further information, confirmation of desired activities, and details for shipment on promotional and conference materials. Explored competitors' websites to discover possible features or layouts that could be incorporated into the company's website. Utilized Google Insights for Search to discover key search terms by geographic location and time. Assisted in maximizing company web exposure through the use of social media and press releases. Supported the Marketing Coordinator with research on current trends in exhibit displays, suppliers for promotional materials, and available media outlets in cities where future expansion was desired.
Made sales calls to possible leads, updated customer database, performed primary market research on industries to enter, provided general administrative assistance
Bachelor of Science
Activities: American Marketing Association
marketing, advertising, social media, digital media, campaigns, DSP, marketing communications, Pinterest, Facebook, Twitter, LinkedIn, reefkeeping, outdoors, hiking,