- Manage display, mobile, video, social, and FBX digital media for clients.
- Planned, executed, and optimized display and video campaigns across the web and social media outlets (Facebook, LinkedIn, and Twitter) on the agency's Trading Desk and DSP. - Analyzed campaign performance, compiling results and learnings in decks for the client. - Researched online behaviors of clients’ target audiences to effectively reach their consumers online. - Assisted with media planning and research for new business pitches and DR-focused client. - Utilized resources such as comScore, Nielsen, Kantar Media, and eMarketer for planning strategy. - Tracked and analyzed website traffic changes for multiple clients through Google Analytics. - Coordinated and attended meetings with external vendors to learn of media opportunities.
- Supported the promotion of the Sandvik brand internally and externally. - Oversaw marketing materials (print and digital) from concept development to final implementation. - Communicated market trends, financial performance, and company news to employees worldwide online and in presentations. - Managed global marketing and management events and exhibitions in Mexico, Germany, China, and Sweden. - Developed the corporate social media strategy. - Trained all Americas employees on Business Objects as Region America's "super user".
Worked as a Brand Representative and Impact Team Member across three A&F Co. brands (Hollister Co., Abercrombie & Fitch, and abercrombie). Performed weekly sales floor updates for new clothing and promotional markdowns. Provided friendly customer service to support the company's desired brand image. Managed the stockroom during lead stock's vacation times.
Researched marketing and sponsorship opportunities at national healthcare and IT conferences. Worked with the Project Coordinator to get approval for selected marketing opportunities. Contacted organizations holding the conferences for further information, confirmation of desired activities, and details for shipment on promotional and conference materials. Explored competitors' websites to discover possible features or layouts that could be incorporated into the company's website. Utilized Google Insights for Search to discover key search terms by geographic location and time. Assisted in maximizing company web exposure through the use of social media and press releases. Supported the Marketing Coordinator with research on current trends in exhibit displays, suppliers for promotional materials, and available media outlets in cities where future expansion was desired.
Made sales calls to possible leads, updated customer database, performed primary market research on industries to enter, provided general administrative assistance
Bachelor of Science
Concentration: Marketing
Activities: American Marketing Association
marketing, advertising, social media, digital media, campaigns, DSP, marketing communications, Pinterest, Facebook, Twitter, LinkedIn, reefkeeping, outdoors, hiking,
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