Bryan Nagy

Digital Media and Marketing Communications Professional

I am a marketer from Metro-Detroit. I fell in love with marketing in high school, and have been infatuated with it ever since.

Why do I love marketing?

Marketing is that first cup of coffee you pour as the sun breaks through your blinds. Marketing is that chill you get when you see something on YouTube that touches your emotions. Marketing is the way you interact with people on the other side of the world that you'll probably never meet in person. Marketing is engaging. Marketing is conversation. Marketing is life changing.

My life was changed with marketing, and I want to make sure I can help others feel that way, too. With my passion for marketing, advertising, and everything in between, I'm working hard to make that goal happen. 

Digital Trading Platform Assistant Analyst at Doner

August 2011 - June 2012

Accounts: The UPS Store, Serta, PGA TOUR, Cat's Pride, OhioHealth, Buffets Ran and optimized display and video campaigns across the web and social media outlets. Researched online behaviors of clients' target audiences to effectively reach their consumers online. Analyzed campaign performance, compiling results and learnings in decks for the client. Provided insight for planning utilizing resources such as comScore, Nielsen, Kantar Media, and eMarketer. Assisted with media planning and research for new business pitches. Coordinated and attended meetings with external vendors to learn of media opportunities.

Marketing Coordinator - Global Marketing & Communications Team at Sandvik Hard Materials

September 2010 - August 2011

Worked as a member of the global marketing and communications team to support the promotion of the Sandvik brand internally and externally. Created and managed marketing materials from concept development to final implementation based on corporate and product account strategy. Ensured all materials followed the look and feel of the Sandvik brand. Coordinated with overseas agencies for digital material development and graphic design. Designed presentations, marketing materials, and supporting images using various Adobe software. Provided support to sales team on presentations and technical inquiries.

Brand Representative at Abercrombie & Fitch

June 2006 - September 2010

Worked as a Brand Representative and Impact Team Member across three A&F Co. brands (Hollister Co., Abercrombie & Fitch, and abercrombie). Performed weekly sales floor updates for new clothing and promotional markdowns. Provided friendly customer service to support the company's desired brand image. Managed the stockroom during lead stock's vacation times.

Corporate Intern at Jawood

January 2010 - April 2010

Researched marketing and sponsorship opportunities at national healthcare and IT conferences. Worked with the Project Coordinator to get approval for selected marketing opportunities. Contacted organizations holding the conferences for further information, confirmation of desired activities, and details for shipment on promotional and conference materials. Explored competitors' websites to discover possible features or layouts that could be incorporated into the company's website. Utilized Google Insights for Search to discover key search terms by geographic location and time. Assisted in maximizing company web exposure through the use of social media and press releases. Supported the Marketing Coordinator with research on current trends in exhibit displays, suppliers for promotional materials, and available media outlets in cities where future expansion was desired.

Sales and Marketing Intern at Plymouth Technology

September 2009 - December 2009

Made sales calls to possible leads, updated customer database, performed primary market research on industries to enter, provided general administrative assistance

Account Manager, Activation AOD at VivaKi

June 2012 - Present

Oakland University

2006 – 2010

Bachelor of Science

Concentration: Marketing

Activities: American Marketing Association

marketing, advertising, social media, digital media, campaigns, DSP, marketing communications, Pinterest, Facebook, Twitter, LinkedIn, reefkeeping, outdoors, hiking,